You are NOT paid to deliver products

  • Could you clearly, explicitly, and publicly articulate what needs your product / service is aiming to satisfy to customer/persona A,B,C?
  • Is that public to everyone in your org / group?
  • Do you have “evidence” it is really and equally understood?
  • When was the last time you assess whether your product / service is (still) satisfying that need?
  • When was the last time you re-assess whether there may be other product / service strategies that may better fulfill that need?
  • When was the last time you re-assess that need still stands?
    (every need evolves as the basic Kano model suggests!)

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